Compelling words for every format
FORMAT: APP UPDATES
CLIENT: VODAFONE
The service updates for Vodafone’s ‘My Vodafone’ app was seen a functional piece of copy. With my help, we were able to turn it around into an engaging communication platform that was topical, fun to read and also informative.
Format: direct response
Client: Oracle
This was a direct response letter to bank CTOs on anti-money laundering software. 8 out of the 10 invitees attended the demo and 2 signed up within a week, leading to a sale of close to $1.1 million.
Format: ebook
CLIENT: PWC
This was an ebook in partnership with PwC for a food storage company and was used as a business tool for customer acquisition.
Format: broadsheet whitepaper
CLIENT: MUDRA ADVERTISING (DDB MUDRA)
This was a broadsheet magazine ghostwritten for the agency's strategy division and was circulated to all branches across India.
Format: brand manifesto
CLIENT: LENOVO
This was the brand manifesto used for the South East Asia region.
Format: brochure
CLIENT: AUDI
This was the corporate showroom brochure for the launch of the Audi A8.
FORMAT: 360 CASE STUDY
CLIENT: HP PRINTERS
This was a 360 campaign that included social, CRM and activation.
FORMAT: DIGITAL CASE STUDY
CLIENT: DISNEY
This was a digital activation aimed at media buyers of major TV networks.