Ideas that delight and deliver
Star Movies: Mixed Media Gamification
Announcing the first small screen screening of the Oscar-winning 'Life of Pi', featuring a social-led game which let players experience the various trials of Pi in the film and culminated in a contest that placed in the television screening of the film itself.
Cadbury: Augmented Reality Innovation
Launch of Cadbury Dairy Milk Silk’s limited edition Valentine's Day pack featuring the use of Augmented Reality and a first-of-its-kind tweet to sketch digital activation.
VOLKSWAGEN BEETLE: INDIA LAUNCH CASE STUDY
Launching the iconic Volkswagen Beetle in the Indian market by shifting the focus away from price-sensitivity and more importantly away from men, who were seen as the traditional decision makers.
Cadbury: Live Interactive Webcast
Digital launch of Cadbury Silk's promo - free coffees with purchase featuring India's first live interactive webcast and a live improv sketch show, based on real-time suggestions via Twitter.
Cadbury: Second Screen innovation
Digital experience to commemorate India’s longest running quiz - Bournvita Quiz Contest, featuring a second screen gaming experience that ran parallel with the live broadcast.
BANK OF BARODA: REBRANDING CASE STUDY
Relaunching one of India’s oldest public sector banks - Bank of Baroda. The campaign set a fresh tone by moving away from the rational side of banking benefits, and exploring an emotional angle using stick figure animation.
FEMINA 50 YEAR ANNIVERSARY: REBRANDING CASE STUDY
Celebrating the 50th anniversary of one of India’s most respected women’s magazines - Femina. The branding campaign established a new tone of voice; addressing the hopes, fears and aspirations of younger women who were the magazine’s new demographic.